Employer: Health Academy Limited
Job Title: Digital Marketing Executive
Location: Remote (UK-based)
Salary: £18,900 – £35,000 a year (pro rata)
Job Type: Part-time (3 days per week / 21 hours)

About Health Academy Limited

Health Academy Limited is a UK-based company that provides high-quality and engaging training for healthcare professionals. The company offers a variety of learning options, including online self-paced courses, virtual classrooms, and face-to-face workshops. Health Academy also supports universities by providing virtual practice placements for healthcare students and focuses on elevating expertise through innovative learning approaches.

Health Academy Limited is a leading provider of healthcare education and training, committed to delivering accessible and comprehensive learning experiences for healthcare professionals and students across the UK.

Job Overview

This is a fully remote position for a proactive and highly organised Digital Marketing Executive to join Health Academy Limited in a hands-on role with responsibility for content, campaigns, and B2B growth.

The role focuses on driving the company’s digital presence by managing content creation, scheduling, and channel management. The work split is approximately 75% execution (doing) and 25% strategy (learning and applying improvements), with a strong focus on shifting toward the B2B market.

This role suits someone confident working independently in a fully remote environment, with strong attention to detail and the ability to manage multiple digital marketing activities within a part-time schedule.

Key Responsibilities

Social Media & Content Management

• Manage and grow Health Academy Limited’s social media presence across Meta, LinkedIn, and YouTube
• Maintain a consistent posting schedule tailored to each platform audience
• Write and design high-quality content including social posts, video descriptions, email copy, and ad creatives
• Ensure all content aligns with brand guidelines, tone of voice, and clinical standards

Campaigns & Email Marketing

• Manage Mailchimp strategy, including drafting and scheduling 10–12 monthly mailers
• Optimise automated blog-triggered workflows
• Plan and deliver integrated marketing campaigns across email, website, social media, paid ads, blogs, and CPD sessions

Paid Media & Growth

• Transition management of Google Ads and Bing Ads from agency support
• Focus on keyword optimisation and B2B lead generation
• Support campaign planning for courses and free CPD events

Website & Content Support

• Review and update website copy, course pages, and landing pages
• Improve clarity, calls to action, SEO basics, and conversion performance

Strategic Responsibilities

B2B Audience Development

• Audit customer journeys to improve engagement with B2B decision-makers
• Target Practice Managers, Training Hubs, and Pharmacy Leads with improved messaging and campaigns

Reporting & Analytics

• Produce monthly performance reports across email, website, paid ads, and social media
• Analyse engagement, B2B leads, and bookings
• Recommend actions based on performance data

Requirements

Skills & Experience

• Experience managing business accounts on LinkedIn and Meta
• Basic knowledge of YouTube Studio
• Experience with Mailchimp or similar email marketing platforms
• Strong interest in Google Ads and Bing Ads development
• Excellent written English and proofreading skills
• Ability to adapt tone for professional healthcare audiences
• Strong organisation and time management skills
• Ability to manage multiple platforms within a tight weekly schedule
• Confidence working independently in a fully remote UK-based role
• Experience using Canva or similar design tools
• Experience with WordPress or other CMS platforms (beneficial)
• Knowledge of Google Analytics or reporting tools (beneficial)

Benefits & Role Details

• Digital Marketing Executive (B2B & Content Focus)
• 3 days per week (21 hours)
• Salary range: £31,500 – £35,000 (pro rata) / Actual £18,900 – £21,000
• UK-based remote role (travel for meetings when required)

How to Apply

If this opportunity interests you, head to the company’s official website for full details — click here to submit your application.